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Ideas, field notes and free resources for teams improving conversion, UX, WordPress, commerce and practical AI.

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STRATEGY · 8 MIN READ

The Platform Isn’t the Problem. The Conversation Is.

AI is changing how people search, compare and decide. But the answer isn’t automatically a new platform.

Fix the conversation, not the platform. — The Platform Isn’t the Problem. The Conversation Is.

THE OLD MODEL

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THE BETTER MODEL

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before I choose?

LATEST RESOURCES

Fresh thinking for digital teams.

Lighter core. Leaner plugins. — Build less page. What Elementor V4 asks of the plugins around it.

9 Oct 2026

Build less page. What Elementor V4 asks of the plugins around it.

Elementor V4, Oxygen 6 and Divi 5 have all been rebuilt around leaner output. Their makers' own notes carry the

Keep the ad’s promise. — Your Black Friday ad made a promise. Your landing page has to keep it.

8 Oct 2026

Your Black Friday ad made a promise. Your landing page has to keep it.

Every campaign click arrives with a question the ad put there. If the landing page answers a different one, the

One obvious next step. — One obvious next step. The rest can wait.

7 Oct 2026

One obvious next step. The rest can wait.

A page that gives five actions the same weight is asking the shopper to plan the journey for you. Decide

No surprises at checkout. — No surprises at checkout. Show the real cost before the cart.

6 Oct 2026

No surprises at checkout. Show the real cost before the cart.

Shoppers rarely leave because of the price they were shown. They leave because a later step changed it. Put an

Design the default first. — Design the default first. Then personalise.

1 Oct 2026

Design the default first. Then personalise.

The variant you are proud of is rarely the one most people see. Design the fallback until it would stand

Relevance before persuasion. — Relevance before persuasion. Answer 'is this for me?' first.

29 Sep 2026

Relevance before persuasion. Answer ‘is this for me?’ first.

Countdown timers, badges and popups only work on visitors who already believe a page is for them. Here's why relevance

FREE TOOLS & TEMPLATES

Take something useful with you.

Practical resources built for doing the work — not another gated ebook full of filler.

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PDF

Conversion review checklist

A focused checklist for finding the highest-friction points across a digital journey.

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FIGMA

Experiment prioritisation board

Score ideas by evidence, impact and effort before the backlog turns into a wish list.

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WORKSHEET

Homepage messaging worksheet

Turn business-first copy into a clearer answer to what customers actually need.

REACTWOO NOTES

Practical ideas, occasionally.

A short email when we have something useful to share — conversion thinking, useful experiments and new free tools.

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