DIGITAL OPTIMISATION · PRODUCTS · PRACTICAL AI

More Customers. Same traffic.

We improve the journeys, messaging and tools behind conversion—through UX, development, practical AI and products built by ReactWoo.

 For websites, apps and digital products
Geo Core rule builder and the Elementor editor on an example store
SOME OF THE TEAMS WE HAVE WORKED WITH
ONE COMPANY. TWO WAYS TO WORK WITH US.

Optimisation services. ReactWoo products.

Choose the route that fits the problem — improve what you already have, or use a tool we have already built.

SERVICES
Improve what is already there.

Research, design, build and optimise customer journeys that turn more visits into valuable actions.

PRODUCTS
Use tools built to perform.

Shippable ReactWoo products for targeting, content, commerce, personalisation and digital optimisation.

WHY REACTWOO

We practise what we optimise.

Every element has a job: communicate value, remove doubt or move the customer forward.

Clear goals

Every project starts with the action that matters.

Useful technology

We choose the right tools, not the fashionable ones.

Measurable change

Ideas become improvements only when impact is proven.

WHAT WE IMPROVE

Find the friction. Fix the journey.

We combine customer insight, design, development and experimentation to turn more visits into valuable actions.

RA
Research & analytics

See where customers hesitate, abandon and why.

UX
UX optimisation

Remove the confusion and effort that prevent action.

LB
Interface design

Make the next step obvious, confident and easy.

MS
Messaging

Turn complex offers into clear reasons to act.

DV
Development & integration

Build the tools and connections the journey needs.

CR
Experimentation & CRO

Test the right changes and compound the gains.

Laptop on a minimal desk showing a website
View all services
RECENT WORK

Selected client work.

A selection of client websites we have worked on.

CustomApp website shown on laptop and phone

CustomApp

Digital transformation solutions for financial services, automotive and agriculture.

Visit customapp.co.za  ↗

Codeplex website shown on laptop and phone

Codeplex

Insurance claims and supplier management software.

Visit codeplex.co.za  ↗

Brightside Marketing website shown on laptop and phone

Brightside Marketing

Outsourced B2B marketing agency.

Visit brightsidemarketing.co.za  ↗

IgniteHer website shown on laptop and phone

IgniteHer

Women’s leadership development movement.

Visit igniteher.co.za  ↗

Vita24 website shown on laptop and phone

Vita24

Sugar-free vitamin water brand and online shop.

Visit vita24.co  ↗

Biogen website on laptop and phone

Biogen

Sports nutrition and vitamin brand.

Visit biogen.co.za  ↗

BUILT BY REACTWOO

Products made to make digital work better.

Practical tools created from the same problems we solve for our clients.

AVAILABLE

Geo Core

Target content and experiences by location, device, campaign and customer context.

Location - Device 

View Product
AVAILABLE

Geo Core Pro

Advanced targeting and personalisation for teams that need more control.

RULES · AUDIENCES · CAMPAIGNS

BETA

LinkedIn Core

Turn LinkedIn activity into reusable content, proof and on-site conversion opportunities.

IMPORT · REUSE · CONVERT

Explore our products
AI-AGNOSTIC DEVELOPMENT

The right intelligence for the job.

We do not force every problem through one model, platform or fashionable tool. We choose the right technology — or no AI at all — and turn it into something genuinely useful.

WHAT WE CAN BUILD

01

Customer and staff assistants

02

Content and messaging workflows

03

Intelligent search and recommendations

04

Data analysis and opportunity detection

05

Personalised digital experience

06

AI connected to existing platforms

The model is only one component. The experience around it is what makes it valuable.

How we work

Three steps. No theatre.

A simple loop for services, products and custom builds.

01

Understand

Identify the customer, commercial and operational problem.

02

Build & improve

Design, develop or optimise the right solution.

03

Measure & learn

Prove the impact, keep what works and improve again.

START WITH A FOCUSED CONVERSATION

Need something improved, built or made smarter?

Tell us where customers, systems or teams are getting stuck.